Keep Your Beans at Their Best

For coffee lovers, there’s nothing better than that first, fresh sip in the morning, but if your coffee loses its flavour too soon, it’s often not the beans, it’s how they’re stored, and the way you keep your coffee at home can make all the difference between a bright, aromatic cup and a dull, flat brew.

Whole Beans Over Ground Coffee

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Avoid Air, Light, Heat, and Moisture

  • Air

    Use airtight containers to keep oxygen out.

  • Light

    Store coffee in an opaque container. Sunlight can break down oils and flavours.

  • Heat

    Keep it away from stoves or warm appliances.

  • Moisture

    Never store beans in the fridge. Condensation can ruin them.

Buy the Right Quantity

Our 16 oz bags are designed to give you plenty of coffee while keeping it fresh; the perfect balance between value and flavour! Store it properly, and you’ll enjoy weeks of rich, aromatic brews without sacrificing quality.

Choose the Right Container

  • Airtight with a one-way valve to let carbon dioxide out (but keep air from getting in)

  • Made from non-reactive materials like ceramic, stainless steel, or BPA-free plastic

  • Stored in a cool, dark cupboard away from direct sunlight

Think Twice Before Freezing

Freezing can help preserve coffee for longer periods, but it’s not ideal for everyday storage. If you need to freeze beans, portion them into airtight bags so you only thaw what you’ll use within a week. Avoid refreezing, as temperature changes can damage the flavour and aroma.

The Bottom Line

Coffee is at its best within weeks of roasting and how you store it matters. By keeping your beans away from air, light, heat, and moisture, you’ll enjoy every sip exactly as it was intended.

At Ember & Reverie Coffee Co., we roast in small batches and package our blends in freshness-sealed, resealable bags so your coffee stays exceptional from the first cup to the last.

Explore our Fresh Roast